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Content Marketing: Are You Using It?

So, you’ve got a shiny new business and you want to market it online, huh?  Have you considered content marketing?  You should be and here’s why.

Remember back in the day when companies would mail advertisements to everyone in the country and would pray someone would feel compelled enough to purchase a product?

I remember those days.  And I remember exactly where those advertisements would be filed in our house– the trash.

Today, pop-up ads on the Internet are the equivalent of paper sales ads from back in the day.  They’re useless.

These days, customers are now flocking to the Internet to look for advice and information on products or services they are interested in buying.  Do you know what those customers are reading and using to make their purchasing decisions?

Blog posts.  Articles.  Social media posts from friends and influencers.  Podcasts.  Videos.

Content.  Customers are reading, watching, and listening to content. (more…)

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4 Ways to Improve Your Blog Post’s Readability

Studies show that more and more people are skimming content online as opposed to reading each word on a page.  For those who manage a blog, this piece of information is huge.  Formatting blog posts for optimum readability is critical.  Read on to learn how you can format your blog post so you can ensure your content is being read and digested.

Have you ever scrolled through the post before reading to check the length of the article before committing to read?

Ah-ha, I didn’t think I was the only one that did that. 

Because more and more people are skimming or speed reading content, it’s important your content is easily readable.

(more…)

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